About Jan Hofmann Consulting
Jan Hofmann Consulting is dedicated to offering expert consulting services to support businesses in product marketing, product management, AI, change management, and more. With a focus on delivering exceptional results by understanding challenges and goals, crafting customized strategies, and implementing effective solutions, Jan Hofmann Consulting aims to propel businesses forward.
Jan Hofmann Consulting helps businesses navigate change and unlock growth through strategic clarity, data-driven decisions, and practical execution.
Drawing on 14+ years leading product marketing and AI initiatives across TikTok, Meta, and global markets, we partner with organisations to sharpen their positioning, scale intelligent products, and build high-performing teams that thrive through transformation.
Our Services
Explore our range of comprehensive consulting services designed to address your specific business needs and drive sustainable growth.
Product Marketing and Management
Our services focus on developing robust strategies and plans for product marketing and management, ensuring alignment with your business objectives and long-term success.
AI Consulting
From AI strategy development to implementation, our consulting services provide you with the insights and guidance needed to make informed decisions and optimize your AI initiatives.
Change Management Solutions
Achieve operational excellence and drive change effectively within your organization with our tailored change management solutions and strategies.
Meet Jan Hofmann
Jan Hofmann brings a wealth of experience and expertise in product marketing, product management, AI, and change management. With a passion for empowering businesses, Jan is dedicated to delivering innovative solutions and exceptional service to drive business success.
Jan Hofmann, Founder
With over 14 years of experience driving business impact across Europe, APAC, and global organisations, I’ve helped brands grow and transform at scale — most recently at TikTok and Meta.
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I have a proven track record of leading cross-functional teams, scaling AI-powered advertising solutions, and influencing global product roadmaps.
My expertise lies in shaping go-to-market strategies, optimising monetisation models, and translating complex technologies into clear client value.
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Passionate about data-driven innovation and AI adoption, I focus on building high-performing teams and delivering meaningful results through change.
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Testimonials
"Jan's exceptional leadership is complemented by his deep product expertise and strategic vision. He consistently demonstrated an impressive ability to navigate complex challenges."
Laura Chuck, Business Leader
"Jan is a talented and skilled product leader with a strong combination of both commercial and technical skills. He can seamlessly translate the needs of sales to engineering teams whilst also making technical explanations accessible to the broader organisation."
Elisa Kelsall, Spotify
"Jan and I partnered this year on a complex go to market, and he was our leader enabling the entire APAC region. Jan provided consistent, thoughtful feedback and inputs on the needs of APAC to influence the global plan."
Sherrie Donecker, Meta
"Jan is a dream to work with. He is passionate about his clients' success, thoughtful, mature and assured in his recommendations and advice. Jan is an A grade planner."
Jacqui Cole, Google